Brand foundation

Lay the groundwork for your unique narrative

Duration: 1 month (2 x 60-min sessions)
Focus: Personal audit of current brand, defining positioning, and setting first steps.
Deliverables:

- 360° brand audit (current online presence review)
- Personalized action plan (next 3–6 months)
- Defined brand values & positioning statement
- One-page summary with immediate next steps

Duration: 3 months (6 x 60-min sessions, email support in between)
Focus: Building visibility, polishing digital presence, aligning PR & social strategy
Deliverables:

- All Starter deliverables
- Visibility roadmap (recommended channels + posting strategy)
- Draft of 1-month content calendar with sample post ideas
- Optimized LinkedIn bio + headline suggestions
- Press angles: 3 story hooks for media positioning
- Email support between sessions

Duration: 6 months (12 x 60-min sessions, email support in between)
Focus: Full transformation into a compelling personal brand with long-term guidance.
Deliverables:

- All Growth deliverables
- Full brand toolkit: Updated biography & positioning text, Tone of voice guide (key phrases + messaging dos/don’ts)
- LinkedIn + Instagram optimization (captions, highlights, visuals guidance)
- 3-month content strategy calendar (detailed themes & formats)
- Draft press kit (bio, profile photo guidance, media angles, achievements)
- Personal brand visibility plan: speaking, panels, media outreach targets
- Priority support throughout engagement